News

you may have heard of SEO, or Search Engine Optimisation, the configering of a webite so that Google and other search engines can correctly and most efficiently list your website.  SEO took the Internet by storm a few years ago and has been an ever-evolving beast since.  As part of the dynamic growth of SEO we have begun to see off-shoots, into more defined niche areas.  2 such areas which are exploding are Social Network Optimisation and Local Marketing Optimisation.

The growth of these 2 optimisation methods has been helped by some major changes by internet Giants Google and Facebook. 

Google recently changed their search system so any searches which look like product or services are shown with your geographical location in mind.  This amazing new system is aptly called "Google Places", and has become the #1 place to have your site listed.  In fact, trends show that people are going to Google BEFORE the Yellow Pages to find local businesses.

Similarly, Facebook have made some amazing changes of their own with the highly optimised Facebook Pages system and the amazing target social network marketing system they have.  Businesses can now find new clients and customers on Facebook just as well as they can using old-school methods.

Simply put, if you have a business, you MUST have a site that is optimised to both the social networks and also locally targeted marketing.

If you need help in this area, please call or message me today to discuss your optimisation or website needs.

I have a special offer for you. In light of the evolution of the "social revolution" in recent years I wanted to highlight the importance of businesses having their own business blog. Blogs have evolved from being online journals to a highly valuable source for generating leads and potential sales.

So, I have a great New Years offer for you, which will provide you with your own fully customised business blog including a domain name and hosting (if required). You can read more about this offer by visiting the New Years Business Blog Special page.

I have been busy lately taking in the incredible features provided by VirtueMart, one of the best E-Commerce solutions for the Joomla CMS.

Virtuemart is a full strength E-Commerce system which is simply "plugged in" to your Joomla business website, giving you a professional looking and efficiently running Web Shopping Cart solution in very little time.  The power and strength of VirtueMart is in its features.  Shipping and Tax requirements are no problem and VirtueMart supports a wide range of payment solutions including the popular choices of bank transfer, credit cart and Paypal.  You can view a demo of the VirtueMart system here.

If you are looking to put your business online with a professional looking shopping cart solution why not give Sam a call on 0407132630 or send him a message to discuss your online store needs.

Purple Paw Web Design is very pleased to annouce that we can be found online on 2 of the biggest social networks.  Please follow us on Facebook and Twitter to keep up to date with all the latest developments here at Purple Paw.

Thanks,

Sam Hansen